Photo: Ros O'Gorman |
The total commitment to RED through this partnership is $22 million to date. Bank of America has committed $10 million and the Bill & Melinda Gates Foundation matched that. $1 million was donated by SAP and South Africa's Motsepe family.
RED was founded in 2006 by Bono (of U2) and Bobby Shriver to direct funds to the Global Fund to fight AIDS, TB and malaria and has already generated more than $240 million. 100% of the funds raised go to the Global Fund as there are no overhead charges on donations.
There will also be a Super Bowl commercial featuring the video for Invisible during one of the ad breaks later today. If you're not watching the game, you can see the 60-second video of the track on YouTube.